Volvo
Keeping Families Safe, Through a Child’s Eyes
Children aged 8-12 often develop an awareness of environmental dangers, including concerns about illness affecting themselves or their loved ones. This inspired a campaign for Volvo’s new edition, showcasing its advanced air-quality detection technology. The story is told from the heartfelt perspective of a 10-year-old child, thanking the Volvo car for keeping their family safe. Through warm illustrations and a touching voiceover, the campaign captures the child’s gratitude in the form of a “thank you letter,” highlighting the car's role in providing safety and peace of mind for families.
Children aged 8-12 often develop an awareness of environmental dangers, including concerns about illness affecting themselves or their loved ones. This inspired a campaign for Volvo’s new edition, showcasing its advanced air-quality detection technology. The story is told from the heartfelt perspective of a 10-year-old child, thanking the Volvo car for keeping their family safe. Through warm illustrations and a touching voiceover, the campaign captures the child’s gratitude in the form of a “thank you letter,” highlighting the car's role in providing safety and peace of mind for families.
2023