Dear Volvo...

Insight    : Children aged 8-12 often fear getting sick or their loved ones getting sick; This is because they are at the age where they understand awareness of the dangers of the environment and what harms the environment.

Idea          : Advance technology in Volvo's new edition; a feature that can detect air condition from surroundings.

Execution: Using the POV of a 10-year-old child thanking the new Volvo car for existing and providing safety for his family. The illustration and voiceover on the video represent a "thank you letter."

watch full video here: