Sensory Symphony - Sony Audio

Insight    : music and movie lovers ages 17-40 seeks out quality audio equipment to ensure they receive the best overall experience

Idea          : “Feel the Sound” experiencing sound with all 5 senses, including listen, see, smell, taste, and touch.

Execution: Visual advertisements with taglines promoting only the other 4 senses excluding listening itself and an activation event with art installations, VR rooms, and a Silent concert.